Quickly

An institutional virtual marketplace, safe and secure for both buyers and sellers

UX Case Study: Designing an innovative virtual marketplace experience for students

Quickly Marketplace was built to connect students from different Nigerian higher institutions who wants to sell goods and services with the right customer base. It is built with features that make it easy for you to quickly list your products and services, and reach a wider audience. With Quickly Marketplace, you can easily showcase your talents, sell your products, and earn money on the go. It is committed to empowering students towards financial freedom.

My Role

Lead Product Designer

Stakeholder

Quickly Marketplace

Industry

e-Commerce

My Design Process

Stakeholder Interview

A meeting was scheduled with Quickly Marketplace Stakeholders, Emmanuel Iweze and David De-Great, to discuss the overall goals, requirements, and outlook for the project. During the interview, there was a desire to build a sustainable solution that focuses on connecting students who are business owners to a customer base that needs their products or services at ease and convenience. Having the interview with the stakeholder helped lead perfectly into assumptions made about the project. Here are the notes I took during the interview

Assumptions

Along with the project manager, I explored what is known or assumed about potential users. Asking these questions got our creative juices flowing and aided in furthering empathy towards the project and potential users. It also helped to establish direction, thoughts, and lead closer towards business goals for QMP.

Business Goals

From the interview with the stake holders and exploring what is known and assumed about potential users, I was able to highlight the goals for the business. These goals are however, yet to be validated by potential users.

Research Phase

I conducted quantitative analysis and qualitative research to uncover behaviors and pain-points of student entrepreneurs in sixteen (16) higher institutions in Nigeria. Most of the students were between the ages of 21- 30 years. It was discovered that student entrepreneurs find it difficult to build sustainable businesses and they need a solution that helps them balance their academic - business life.